Far away from Washington, in the heart of the Midwest, CEO Cliff Franklin and his Fuse Advertising team worked hard to become one of the Obama campaign's secret weapons.
They helped craft the president's efforts to target minority voters -- efforts that seemed to have paid off, with Obama capturing 93% of the black vote, 71% of the Latino vote and 73% of the Asian-American vote.Even as late as Election Night, the Fuse team couldn't even take time off to watch the returns. They were in Chicago on standby to help the campaign make any last minute changes to its message."It's exciting to be a part of this, but it is tough work, too. We've had to keep our studios in rapid-response mode for months," Franklin said. "Last week, we worked all night on radio ads that needed updating with voter ID law information and polling hours."
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