Here is my quick two cents and then I want to hear your opinion.......
As individuals we have to be mindful of the people and organizations we associate ourselves with. I am not sure what Mary's motivating factor was, when she decided to partner with Burger King. I am not really sure that this was thoroughly evaluated.
A few years ago, Mary partnered with Steve Stoute to form the Foundation for the Advancement of Women Now, Inc. There are several resources that the foundation provides, and healthy living is one of them.
According to Black Enterprise Magazine:
The Mary J. Blige ad has been pulled by Burger King.
Though the damage (to Mary’s J. Blige’s brand) has already been done, the infamous Burger King chicken wraps ad featuring the mega-platinum star has mysteriously disappeared from the fast food chain’s YouTube (and thus can’t be easily obtained elsewhere).
(Reportedly, the commercial was removed due to “copyright issues,” a notion I give an even stronger side-eye to as well.)
If you were recently searching for it, you’d have to rely on Web, co-worker and family accounts of its ridiculousness. (We actually found it on another site here.)
The television spot, which featured Blige singing the ingredients to chicken wraps in a song reminiscent of a Top 40 hit (as a comical group of patrons Bankhead Bounce and Raise the Roof), had many reactions — mostly negative — from raised eyebrows to utter disgust, and reminded many of us that stereotypes of dancing, singing, and chicken-loving black people still remain prevalent in the hearts and minds of advertisers.
I guess our answers have been answered by Burger King and /or Ms. Blige. This was a bad move! However, you can still weigh in.
1. Will this partnership and/or commercial have any negative effects on her foundation or charitable work?
2. Is this commercial perpetuating a stereotype?
3. Should Mary have done this?